Benefit #6: Telling a new story about Calgary to the world

It’s no secret that Calgary has fallen on difficult economic times and our City is the mist of transitioning to a more diversified and sustainable economy. The Olympic and Paralympic Winter Games provide Calgary with a platform to tell the world a new story about our city, one that goes beyond oil and gas.

Vancouver successfully used the 2010 Winter Games to brand it self as a green and high-tech city. Since 2010, Vancouver has attracted economic investment and has one of the lowest downtown office vacancy rates in North America. No other single platform will provide Calgary to show the world why this is the best place to invest.



Read about all of the key benefits

There are six key reasons we believe that hosting the Games will be good for Calgary and for Canada. Learn about all of them:

YES Calgary 2026